Mascot and Logo
Brand identity project:
In the summer of 2008, Community ISD embarked on a process to create a standard mascot logo and to represent our beloved mascot Lacone Jo.
The district gathered some ideas from previous versions of the Brave mascots that had been used throughout our district’s history. Plus, we asked art students from our campuses to submit their thoughts and sketches.
Over the years there have been many different versions of Braves clipart and some original art designs used across the district as our mascot (see below for examples). As we entered our 71st year, we felt it was time to celebrate our Brave mascot and give Lacone Jo an official logo.
These ideas and historical versions were provided to the SpellBrand graphic design firm, then they provided us with three concepts of what a Brave mascot could look like. In June 2008, we conducted over a dozen small focus groups with students, staff, parents, alumni, and potential spirit wear vendors.
As a result of their feedback, we revised these concepts and released these new Braves mascot logos on July 28, 2018, the district's 71st birthday.
During the 2022-23 academic year, the primary mark was altered to showcase a script "Community" mark below the Brave head. In addition, the football team began using a "Texas Brave" logo on its helmets for its 75th anniversary season, which quickly became a fan favorite and subsequently was added a district-wide alternate logo option.
These logos are offered free of charge to all prospective vendors that live within the boundaries of Community ISD and will be used on products sold exclusively within the boundaries of Community ISD. Any other use of these products, such as in online stores or in marketplaces that are not physically located within the boundaries of Community ISD, is prohibited unless the entity maintains an active contract for acceptable use with Community ISD.
Community ISD reserves the right to revoke this privilege at any time.
The boys in the first graduating class of 1948 were charged with selecting a mascot for the new Community Rural High School. According to written accounts, the Braves were chosen because:
"a Brave stands for strength and endurance. A Brave will face any obstacle with courage. A Brave is dauntless and always strives to make a good showing and is always courageous. A Brave is always loyal to the tribe."
In 1986, students held a district-wide contest to give the beloved Brave mascot a name. Tammy Diaz, a CHS cheerleader, submitted the winning name: Lacone Jo. It stands for the first two letters of our four towns: LAvon, COpeville, NEvada, and JOsephine.