Mascot and Logo
Brand identity project:
In the summer of 2008, we embarked on a process to create a standard mascot logo to add to our other official CISD logos (arrowhead C, arrowhead E, circle N, circle M, and official crest) and to represent our beloved mascot Lacone Jo. We gathered some ideas from previous versions of the Brave mascots that had been used throughout our district’s history.
We also had some of our art students submit ideas.
Over the years there have been many different versions of Braves clipart and some original art designs used across the district as our mascot. As we entered our 71st year, we felt it was time to celebrate our Brave mascot and give Lacone Jo an official logo.
These ideas and historical versions were provided to the SpellBrand graphic design firm, then they provided us three concepts of what a Brave mascot could look like. In June, we conducted over a dozen small focus groups with students, staff, parents, alumni, and potential spirit wear vendors.
As a result of their feedback, we revised these concepts and released these new Braves mascot logos on July 28, 2018, the district's 71st birthday.
These logos are offered free of charge to all prospective vendors that live within the boundaries of Community ISD and will be used on products sold exclusively within the boundaries of Community ISD. Any other use of these products, such as on online stores or in marketplaces that are not physically located within the boundaries of Community ISD, are prohibited unless the entity maintains an active contract for acceptable use with Community ISD.
Community ISD reserves the right to revoke this privilege at any time.
Please make sure to download the brand guidelines as well, which is linked below. If you have questions, please email Cooper Welch.
A little history about our mascot:
The boys in the first graduating class of 1948 were charged with selecting a mascot for the new Community Rural High School. According to written accounts, the Brave was chosen because "a brave stands for strength and endurance. A brave will face any obstacle with courage. A brave is dauntless and always strives to make a good showing and is always courageous. A brave is always loyal to the tribe."
In 1986, students held a district-wide contest to give the beloved Brave mascot a name. Tammy Diaz, a CHS cheerleader, submitted the winning name: Lacone Jo. It stands for the first two letters of our four towns: LAvon, COpeville, NEvada, and JOsephine.